Overview of Williams Interactive

US-based gaming provider Williams Interactive, better known to a wider audience as WMS, is a company with a very solid history dating back to as far back as 1943. For six decades, the company has successfully operated as a manufacturer of gaming equipment for land-based casinos. Its journey into the world of online gambling has been long and arduous. It wasn’t until 2017 that the company gained fame, name and credibility in this field. However, its efforts have been more than rewarded: now WMS is one of the most popular and influential gambling providers.

Williams Interactive’s operations

The specificity of this provider is that it has chosen to focus on only one area of expertise in the diverse world of online gambling: slots. But develops them just fine. Children WMS stands out favourably from the production of competitors unique design and without exaggeration revolutionary innovations. First of all, slots series Colossal Reels.

Development of the provider

Until 2012, the company worked mainly in the U.S., but then created a structural unit, which is engaged in the “promotion” of the brand in Europe and Asia. The road to worldwide recognition has not been easy, because by then the community of gambling providers has become a highly competitive environment, which is very difficult to break into. But WMS succeeded by working long and hard to create original content that gained popularity among players.

Company developments

We can say that the Colossal Reels platform, unlike anything known before, literally “blew up” the gambling environment. At the core of the revolutionary concept of the platform was a combination in one slot two game fields, linked by bonus symbols. The company’s innovation was received with gamblers’ approval and quickly gained a huge number of fans. Thanks to this development WMS got a permanent residence in the club of leading and most influential gambling providers.

But the company did not stop there. In the following years WMS developments have won many awards at the most prestigious gambling industry forums. And another great success for the company was the original development in the field of social casinos. The company created and made super-popular the author’s Facebook app. Thanks to this, the company has gained around two million users.

As for the popularity of slots from WMS, the Colossal Reels series is of course out of competition. In addition, the Li’l Red Riches slot, where the game script is based on the tale of Little Red Riding Hood, is consistently in the top 10 on most resources. Also very popular are such slots from this developer as Giant’s Gold, Spartacus, Zeus 1000, Lunaris.

Why Williams Interactive?

WMS slots are also very popular because of the payout ratio – from 95%. Players also appreciate the high volatility of the slots from the provider. WMS slots are often featured in game rankings, where gamblers have made a handsome profit.